Your 4-day travel guide
Welcome to Hilversum, where the air smells faintly of fresh coffee and the sound of bicycle bells mixes with the quiet hum of creativity. This isn't your typical Dutch city—there are no canals winding through the center, but instead you'll find elegant architecture from the 1930s and a surprising media history that earned it the nickname 'Media City.' As a couple, you'll love discovering hidden courtyards, sampling local cheeses at cozy cafes, and exploring the beautiful Goois Nature Reserve that surrounds the town. You'll quickly notice how locals take their time here, whether it's enjoying a leisurely lunch or strolling through the weekly market. Get ready to experience a side of the Netherlands that feels both sophisticated and wonderfully relaxed.
Ask someone who actually lives in Hilversum
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Before You Go
When to Go
The best time to visit Hilversum is from late spring to early autumn (May through September) when the weather is mildest and days are longest. Average temperatures range from 15-22°C (59-72°F) during these months. July and August are warmest but also see more tourists in the region. Spring (April-May) offers blooming flowers in the nature reserve, while autumn (September-October) features beautiful foliage. Winter can be cold and damp with shorter days, though the Christmas markets in December add seasonal charm. Rainfall is possible year-round, so always be prepared with appropriate clothing.
Hilversum has a distinct character within the Netherlands—it's known as a 'garden city' with more green spaces and villas than typical Dutch urban centers. The city's identity is closely tied to its media industry, with many television and radio companies headquartered here. Locals tend to be well-educated and internationally oriented due to this media presence. You'll notice a more relaxed pace than in Amsterdam, with people taking time to enjoy cafes and parks. Cycling is popular but less intense than in larger cities. The weekly market on Fridays is a social event where neighbors catch up. When dining, don't be surprised if tables are close together—this is normal in Dutch restaurants and creates a convivial atmosphere.