Your 4-day travel guide
Niihama might not be on every tourist's radar, but that's exactly why you'll love it. This is a city where you can smell the sea salt in the air from the Seto Inland Sea and hear the rhythmic clanging from factories that have powered the region for over a century. As a couple, you'll discover a place that feels genuinely lived-in, where ancient castle ruins share the skyline with modern industry, and where the local specialty, 'jakoten' fish cakes, are served with as much pride as any Michelin-starred dish. You'll explore quiet temples without the crowds, enjoy intimate meals at family-run restaurants, and experience a side of Japan that moves at its own thoughtful pace. Get ready for a trip that's less about ticking boxes and more about shared discoveries.
Ask someone who actually lives in Niihama
Day 1 of your journey
Day 2 of your journey
Day 3 of your journey
Day 4 of your journey
Before You Go
When to Go
The best times to visit Niihama are during the spring (March to May) and autumn (October to November). Spring brings mild temperatures and the famous cherry blossoms, which can be enjoyed in the city's parks. Autumn offers crisp, comfortable weather and beautiful fall foliage. Summers (June to September) can be hot and humid, while winters (December to February) are cool but rarely see snow. The famous Niihama Taiko Festival occurs in October, but it draws large crowds.
Niihama's identity is deeply tied to the Besshi Copper Mine, which operated for nearly 300 years. This industrial history is a point of local pride, not something hidden away. You'll see its influence in the city's layout and museums. The people are generally reserved but polite and hardworking. The pace of life is calmer than in major metropolises. Food culture revolves around the Seto Inland Sea, with jakoten being the ultimate local comfort food. When visiting temples or quiet areas, a demeanor of respect and quiet appreciation aligns well with local customs. The city is practical and unpretentious, offering a genuine look at a working Japanese city outside the tourist circuit.