4 DaysJapanprovince
Ehime
Your 4-day travel guide
The best times to visit Ehime are spring (March to May) and autumn (October to November). Spring offers mild temperature...
Ehime•4D•All
Ehime, Japan
Duration:4 Days
Activities:12
Best for:All travelers
Citrus, Castles, and Coastal Serenity
Ehime Prefecture, located on the northwestern coast of Shikoku, offers a rich blend of cultural heritage, natural beauty, and culinary delights. Known for its historic Matsuyama Castle, rejuvenating Dogo Onsen, and as Japan's premier producer of mikan (mandarin oranges), Ehime provides a slower-paced, authentic Japanese experience. This itinerary for couples focuses on cultural immersion and regional cuisine, moving from urban centers to coastal towns, showcasing Ehime's diverse landscapes—from castle grounds to serene islands—while emphasizing romantic settings and shared discoveries.
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1
Historic Matsuyama and Onsen Culture
Day 1 of your journey
Dogo Onsen Honkan is a historic public bathhouse, famously inspiring Studio Ghibli's 'Spirited Away.' This wooden three-story structure, designated as an Important Cultural Property, offers traditional bathing experiences. Couples can soak in the communal baths or book a private room. The main bath, Kami-no-Yu, is open to day visitors. A typical visit lasts 1-2 hours. It's less crowded on weekday mornings. The adjacent Yushinden, a bath for the imperial family, can be viewed for an additional fee.
Dogo Onsen Honkan
Why Visit
This is one of Japan's oldest and most culturally significant onsen, offering a direct connection to centuries of bathing tradition. The architecture alone is worth seeing, and the therapeutic waters provide a relaxing start to your trip. For couples, it's a unique, shared cultural experience that embodies Japanese hospitality and relaxation rituals.
Address: 5-6 Dogoyunomachi, Matsuyama. Arrive early to avoid crowds. Consider renting a yukata (light kimono) from shops nearby to stroll the Dogo Onsen district in traditional style after your bath.
2
Art Island and Coastal Charm
Day 2 of your journey
3
Uwajima's Bullfighting and Gourmet Seafood
Day 3 of your journey
4
Citrus Groves and Seaside Relaxation
Day 4 of your journey
Before You Go
Essential Travel Tips
Japan uses the Yen (JPY). Credit cards are widely accepted in cities, but carry cash for rural areas, small shops, and temples.
The Japan Rail Pass is not cost-effective for travel solely within Shikoku. For this itinerary, renting a car is highly recommended for flexibility, especially to reach Uwajima and coastal spots.
Learn a few basic Japanese phrases like 'Arigatou gozaimasu' (Thank you) and 'Sumimasen' (Excuse me). In rural Ehime, English is less common than in major cities.
Tipping is not customary in Japan. Excellent service is standard and included.
Public onsen etiquette is important: wash thoroughly at the shower stations before entering the bath, and do not wear swimsuits (use the small towel provided).
Ehime is very safe. Exercise normal precautions with belongings.
Purchase a data SIM card or portable Wi-Fi router at the airport for reliable navigation and translation.
Many museums and castles are closed on Mondays or the day after a national holiday. Always check opening hours online in advance.
When to Go
Best Time to Visit
The best times to visit Ehime are spring (March to May) and autumn (October to November). Spring offers mild temperatures and cherry blossoms, particularly beautiful around Matsuyama Castle. Autumn provides crisp air, vibrant foliage, and is the peak season for mikan harvesting, allowing for orchard visits. Summers (June to September) can be hot and humid, though the Seto Inland Sea breezes offer some relief. Winter is mild but cooler, with fewer tourists; it's a good time for onsen visits.
Local Insights & Tips
Ehime has a relaxed, friendly atmosphere. The pace of life is slower than in Tokyo or Osaka. People are generally reserved but polite and helpful if approached. When visiting shrines and temples, observe quiet respect. It's customary to bow slightly when greeting. In onsen towns like Dogo, you'll see people wearing yukata in the streets, which is perfectly normal. The food culture is deeply connected to the sea and the land—seafood is paramount, and mikan is a point of pride. Try to say 'Itadakimasu' before eating and 'Gochisousama deshita' after as a sign of appreciation. Driving is orderly and patient.