Your 4-day travel guide
João Pessoa, the capital of Paraíba state in northeastern Brazil, stands as one of the country's oldest cities, founded in 1585. It blends colonial history with contemporary coastal appeal, featuring preserved historic centers alongside urban beaches that draw visitors year-round. The city's eastern position marks it as the first in the Americas to greet the sunrise, highlighted by landmarks like Ponta do Seixas. Travelers explore Baroque architecture in the Historic Centre, relax on Tambaú and Cabo Branco beaches, and engage with cultural spaces designed by Oscar Niemeyer. This 4-day itinerary emphasizes realistic pacing, focusing on cultural heritage, culinary scenes, art venues, and neighborhoods within city limits for an authentic experience.
Ask someone who actually lives in João Pessoa
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Before You Go
When to Go
The dry season from September to February offers the most reliable sunshine and minimal rain, ideal for beach activities, though December to February coincides with high season and festivals like Winter Walks. Avoid June to August rainy months when showers disrupt outdoor plans. Temperatures average 25-30°C year-round, with sea breezes moderating heat.
João Pessoa residents, known as paraibanos, value family gatherings and beach routines, with morning jogs along orlas common. Neighborhoods like Tambaú pulse with evening sociability at kiosks, while Historic Centre preserves polite colonial customs. Dress modestly in churches; remove hats entering sacred spaces. Soccer passion unites communities; casual conversations often reference local teams. Punctuality flexible outside business hours. Respect environmental rules at beaches, like no littering, reflecting conservation ethos around natural sites.